“We are grateful for the allocation as it will provide a much-needed relief to the industry that has suffered severely because of the Covid-19 pandemic. Usamah Zaid Yasin – the CEO of WAU Animation and writer-director of Ejen Ali – said: “To receive such an acknowledgement is very humbling, and is definitely a testament to how far our efforts and hard work have taken us. “This will also create high-paying jobs for Malaysians who are involved in the production of animation content,” he said. “When it comes to animation content, it is easier for export and market penetration. “I think it’s a very good budget for the creative industry, especially in terms of the emphasis on producing more animation content, which I think is a good strategy,” said Datuk Norman Abdul Halim, president and CEO of KRU Group Of Companies that had produced animated films such as Ribbit (2014) and Wheely (2018). Malaysian animation artists are in demand by overseas companies such as Pixar and Walt Disney Studios. These titles not only garnered interest locally but also overseas.
This is in line with the success of animation films, especially in 2019 when local releases raked in big money at the Malaysian box office, namely Upin & Ipin: Keris Siamang Tunggal (RM26.2mil) BoBoiBoy Movie 2 (RM29.57mil) and Ejen Ali The Movie (RM30.05mil). PETALING JAYA: The local animation scene has much to celebrate with RM30mil allocated to boost the industry.įinance Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz said the funds would be channelled through Matching Investment Loan Scheme for the country’s animation platform under M圜reative Ventures so that more Malaysian animation films could be marketed overseas.